- Client: Czech Post
- Media: Print, Citylight, On-line, POS materials
- Realisation: 2016
The challenge was to increase the number of downloads and usability of the Mobile Postcard application online using the summer campaign in 2016.
The goals were achieved with off-line (OOH, POS) and on-line (e-mail, campaign microsite, banners) communication channels. During the first few weeks the number of downloads increased by hundreds.