Postcards on-line

  • Client: Czech Post
  • Media: Print, Citylight, On-line, POS materials
  • Realisation: 2016
Postcards on-line


The challenge was to increase the number of downloads and usability of the Mobile Postcard application online using the summer campaign in 2016.


The goals were achieved with off-line (OOH, POS) and on-line (e-mail, campaign microsite, banners) communication channels. During the first few weeks the number of downloads increased by hundreds.

Photo gallery

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