Postcards on-line

  • Client: Czech Post
  • Media: Print, Citylight, On-line, POS materials
  • Realisation: 2016
Postcards on-line

Challenge

The challenge was to increase the number of downloads and usability of the Mobile Postcard application online using the summer campaign in 2016.

Solution

The goals were achieved with off-line (OOH, POS) and on-line (e-mail, campaign microsite, banners) communication channels. During the first few weeks the number of downloads increased by hundreds.

Photo gallery

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