Innovative website for communication of quality

  • Client: Gambrinus
  • Media:
  • Realisation: 2015
Innovative website for communication of quality

Challenge

The most popular beer brand in the Czech Republic, Gambrinus, has been fighting a negative quality perception. Our team was asked to enhance its quality perception online by making the Gambrinus website more innovative and customer-oriented.

Solution

In order to develop the best solution, the team analyzed existing web pages in terms of speed, accessibility of searched data, interactivity, structure, and user experience (UX). OgilvyOne subsequently developed a new, innovative website enabling higher user interactivity. The new design is responsive and mobile phone friendly. 

The new website offers intuitive navigation and easy access to key sections like restaurant / pub searches and product information. We also implemented a unique system collecting all news about Gambrinus from various digital sources – Facebook, web, press releases, etc. Moreover, the team rebuilt the section about brewing and the brand’s history in order to make it more engaging.

Results

  • 50% The amount of time spent in the product section of the website was doubled (50%)
  • 60% The search time needed for finding a restaurant offering Gambrinus was reduced by 60%
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