Our approach

Our approach combines an analytical approach and unique creative ideas. This is how we create long-lasting, profitable relationships between brands and people.

The product is not enough

We believe that people today expect more from brands than just their products and services. Just as in real life, they need a relationship filled with understanding, mutual trust, and respect.

Our philosophy

Using data and their analysis, we attempt to understand customers, their needs, and the expectations they had, have and will have of brands.

We then transform the results into unique creative concepts through which we tell a story, launch a dialogue, encourage responses, and build a mutual relationship.

Customer engagement can be found on the border between the exact data and the original creative idea.

Our approach

Direct Marketing

We’re part of a specialized platform #ogilvychange

  • BTL Communications
  • One-to-One and Direct Response Communications
  • Personalized Mailings, E‑mailing, SMS, MMS
  • Telemarketing
  • Door-To-Door (D2D)
  • Lettershop, Distribution
  • Use of Behavioural Science
Digital Marketing

We’re part of the global Mobile@Ogilvy platform

  • Complex Digital Projects
  • Websites, Portals, Microsites
  • Mobile Marketing
  • On-line Performance Marketing
  • Digital CRM
  • UX Prototyping and Testing
  • Consulting
Social Media Marketing

We’re part of the global Social@Ogilvy platform

  • Content Marketing
  • Social Business Solutions
  • Community Management
  • Social Care & Social Shopping
  • Listening & Analytics
Loyalty Building
  • Loyalty Programme Design
  • Loyalty Project Digitalisation
  • Partner Management
  • Communication, CRM, and Data Support
  • Loyalty Effectiveness
CRM
  • Design of CRM Processes and Tools
  • Lead Management
  • Customer Lifecycles, Lifetime Value Management
  • Retention and Acquisition Offerings
  • Campaign Management, Moments of Truth
  • Marketing Automation
Analytics & Data
  • Customer Segmentation
  • Prediction Modelling
  • Analytics and Effectiveness
  • Geomarketing
  • Data Consulting and Auditing
  • Big Data support for CRM
Strategy

Our approach combines “brand sense” and the “brand plan”. The “sense” is formulated using The Big IdeaL - it defines a broader role that the brand can play in the world. The “plan”, or FUSION, is a five-step process that helps to ensure that the mix of sales and marketing activities operates as efficiently and as creatively as possible. We use this approach in the development and innovation of products and services, or during acquisition, development and retention strategies.

Behavioural Science

As part of the expert practice #ogilvychange, we are the first company in the Czech Republic that has applied knowledge from behavioural science, cognitive psychology and behavioural economics to marketing practices.

IMC

We have experience with creative leadership, brand development, and integration of communication across channels. As part of the Ogilvy Group, we combine direct, digital and CRM projects with traditional ATL advertising, in-store and activation projects, event marketing, sponsorship, and public relations.

Exceptional creativity and quality

The effectiveness and originality of our work is regularly acknowledged locally and globally. We have proven track-record in both creative and efficiency excellency.

Over the last four years our projects have been awarded at: IMC Awards, Epica Awards, PIAF, EFFIE, Louskáček (ADC Awards), Czech Direct & Promo, Internet Effectiveness Awards, and WEBTOP 100.

Awarded Projects
We help build relationships between people and brands across all disciplines. For many multinational brands, we serve as an international hub, and we also help emerging local firms.
Since 1999, we’ve cooperated with a number of Czech brands, and have reached more than 85% of the Czech population. We understand Czechs.
We also build stable relationships with our clients. Some have put their trust in us for over 10 years. We believe in open, fair cooperation in which we are true partners to our clients.
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