Our approach combines an analytical approach and unique creative ideas. This is how we create long-lasting, profitable relationships between brands and people.
We believe that people today expect more from brands than just their products and services. Just as in real life, they need a relationship filled with understanding, mutual trust, and respect.
Using data and their analysis, we attempt to understand customers, their needs, and the expectations they had, have and will have of brands.
We then transform the results into unique creative concepts through which we tell a story, launch a dialogue, encourage responses, and build a mutual relationship.
Customer engagement can be found on the border between the exact data and the original creative idea.
We’re part of a specialized platform #ogilvychange
We’re part of the global Mobile@Ogilvy platform
Our approach combines “brand sense” and the “brand plan”. The “sense” is formulated using The Big IdeaL - it defines a broader role that the brand can play in the world. The “plan”, or FUSION, is a five-step process that helps to ensure that the mix of sales and marketing activities operates as efficiently and as creatively as possible. We use this approach in the development and innovation of products and services, or during acquisition, development and retention strategies.
As part of the expert practice #ogilvychange, we are the first company in the Czech Republic that has applied knowledge from behavioural science, cognitive psychology and behavioural economics to marketing practices.
We have experience with creative leadership, brand development, and integration of communication across channels. As part of the Ogilvy Group, we combine direct, digital and CRM projects with traditional ATL advertising, in-store and activation projects, event marketing, sponsorship, and public relations.
The effectiveness and originality of our work is regularly acknowledged locally and globally. We have proven track-record in both creative and efficiency excellency.
Over the last four years our projects have been awarded at: IMC Awards, Epica Awards, PIAF, EFFIE, Louskáček (ADC Awards), Czech Direct & Promo, Internet Effectiveness Awards, and WEBTOP 100.Awarded Projects